Difference Between Recreational/Professional GPS

Professional GPS

Professional GPS is everywhere — just look around and you will find GPS in your friend’s phone, your cousin’s smartwatch, your uncle’s car and maybe his boss’s shoes or jacket. Given the large number of smart devices easily available in the market today — some of them costing barely $100 — selecting the right product can be tricky. However, the good news is that these devices come under the recreational GPS grade and are in no way even close to the professional-grade. So, what is the difference between professional and recreational GPS? Let’s find out.

Availability

Recreational GPS is easily available in devices sold at most electronics and sports goods stores. These are e also widely available e-commerce sites. These devices are the least expensive and are generally accurate to within +/- 25 feet (7.6 meters). On the other hand, mapping or survey-grade GPS receivers, or simply professional GPS receivers, are sold by high-end and licensed resellers. These receivers are less user-friendly and cost significantly more.

Accuracy

As their names suggest, recreational and professional GPS units are planned, designed and built for different purposes. A recreational GPS unit is essentially designed to get a basic location without the need for very high accuracy. For instance, the GPS on your smartphone often takes you to a building a few meters from your desired location. Even though recreational products are not specifically designed for GIS mapping, they can be used successfully in some applications.

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Most GIS users need extremely accurate placement of features, often within a meter or less so that data layers can be overlaid and intricate spatial relationships can be determined. Professional or Survey grade GPS are accurate to within a centimeter and are used primarily by professional surveyors. These excel in high accuracy measurements of fixed positions.

Cost

A device with a recreational GPS grade is available for anything between $100 and $500. On the other hand, mapping grade GPS generally come in the $1,000 to $3,000 range. The most expensive category of GPS, survey-grade, includes devices that cost tens of thousands of dollars. Mapping grade GPS receivers are mostly used by government agencies, researchers and other users who require accurate and dependable coordinate fixes.

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Data quality and other factors

The ability to determine the quality of data is provided by professional GPS units, which in a way allow users to control the accuracy of the position points. Through a simple interface, users can establish specific thresholds for acceptable data quality. A user can choose the number of satellites and position above the horizon needed to achieve a certain degree of accuracy. The quality control settings let the user to filter out poor data that may degrade the overall quality.

When shopping for a GPS unit, a user must assess a receiver against his project and GIS application requirements. There are significant differences between recreational and professional-grade GPS receivers, which are designed and built for different purposes.

Hottest Location Marketing Trends to Watch out for

Marketing Trends Location-based marketing is one of the emerging techniques that use a person’s location to offer him customized, real-time offers, thus leading to both enhanced customer experience and more visibility for the advertisers. With the help of geolocation and geofencing, users are provided relevant notifications at the right place and the right time. Proper authentication and contextualization of location data are also essential along with geolocation for targetted marketing. The location-based services market size was valued at $23.74 billion in 2018, and is projected to reach $157.34 billion by 2026, growing at a CAGR of 27.1%. Let’s look at some of the major location marketing trends.

Marketing Trends

Augmented Location

Notifications to potential customers cannot be location agnostic. It has to be with a strong location context and keeping in mind the current online preference of the users and that they are mostly on the move. Simply pinpointing a location, based on maximum visits or chosen favorites, is no longer the right way to go.

Location-based augmented reality gives app developers the opportunity to engage with the users in a highly interactive and thrilling way. In place of the conventional feeds and display, what the user will see on the screen would be most pertinent to his current location.

It is expected that in a few years augmented location will take mobile marketing by a storm and transform the segment through the judicious mix of problem-solving, contextualization, salience and customization.

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Mobile app localization

There is no ‘one size fits all’ approach anywhere, and the same goes for marketing strategies and campaigns. Localization means customizing mobile apps in vernaculars so that they can have a greater reach. As per surveys around 90% of mobile phone activities, these days are through apps and localization is a crucial strategy in widening the reach. In the future companies will invest more in app localization for better customer experience and tapping into different markets. Localization also offers higher ROI (Return on investment) and more visibility on the app store.

Beacon Technology

Though Beacon technology is not a new innovation, its utility is fast gaining pace. The installed beacon transmits messages to smartphones using Bluetooth and Wi-Fi. Some of the biggest brands are capitalizing on it for targeted marketing, understanding customer behavior and preparing effective brand strategies. It also offers additional opportunities: customer mapping, tracking, cross-selling, relative targeting.  Beacons are poised to change the face of proximity marketing.

The correct deployment of beacons provides a competitive edge over rivals and addresses customer demands. For instance, a large store could confuse and misguide customers, as they may not know where to start and where to find what. Beacons will help enable them to navigate in a hassle-free manner. Also, particular store segments where customers tend to devote most time and transactions can be easily identified and other relevant details can be fetched.

Hyperlocal Marketing

As the name implies, hyperlocal marketing refers to targetting customers within specific geographical limits or a selected area with the help of location intelligence. It is proving to be a beneficial strategy for marketers as it enables them to relay targeted messages to a set of customers at any given time and location. However, one of the downside in hyperlocal marketing could be a lot of spam content and sub-par user interface. The problem of spam can be addressed by enhanced functionality and giving customers the liberty to decide whether they want to discontinue receiving notifications.  Marketers are experimenting with alternative ways that would help them stay ahead of the curve and get a grip on customer demands.